Wednesday, May 2, 2007

The Web Site is STILL under construction ...

Well after months of trying to work the business, market the business, and create content & collateral and Network, Network, Network ... I have finally had to say "some website is better than none at all".

So although it has much (MUCH) work still to be done ... please visit and take a look around ... please tell me your thoughts. I want our site to be a comfortable place for my clients and contacts to drop in for networking, idea generation, and just to be inspired. I hope you will find many things you need in our business resource store - software that you'd be purchasing anyway should be a better value for your hard earned dollar there. I wanted to have all the Free content up before I really anounced the site - but I do not. Please bookmark us so you can watch for it. I will be putting together a page with nothing but free tools & resources that will help you run and profit from your business.

Please sign the guestbook, add yourself to our guest map and enjoy your visit. Let me know directly by email if there is particular content you are hoping to find on our site.

Here's to everyone's success - Have a fabulous week!

Tuesday, March 6, 2007

Traffic Generators

Here you are folks ... A list of the Top Traffic Exchange Networks. Notice I call them "Networks". This is the key to success. You know this already from being a business owner: Word of mouth brings prospects to you. You are the expert in your field already, you are able to explain the benefits and make the sale ... but you must expand your network to have prospects to convert! Join one or more of the Traffic Exchanges below to build a stronger & continuous network who will Quickly begin to deliver prospects directly to your site or even to your inbox. Every one of the programs listed on this page is FREE - No strings attached. All of them have options to upgrade to paid services - THERE IS ABSOLUTELY NO NEED to pay a dime to achieve results & success. The only benefit to upgrading is to your time. Once you've been surfing for a while and traffic is driving prospects to your door & you are busy working on your core business, NOW choose one or two of the traffic exchanges that have delivered the best results and go ahead - pay to upgrade. Your time is worth it! It is a business expense to write off on your taxes! And as paying for generated leads go, there aren't many programs as cheap as traffic exchanges.
Before joining any of the following traffic exchanges, you need to seriously consider what page will have the greatest impact. Remember 'surfers' are in it for themselves, they are surfing to get credits to be able to drive traffic to their own site! You only have between 15-30 seconds to make an outstanding impression. If you're not sure what will work best, joing one of the exchanges & surf for a while - you'll quickly discover on your own what a good & what a bad page looks like.
For more information on great 'Splash' pages check back soon, we'll be discussing more ideas on Web Site Development in the near future.

Top Traffic Exchanges

Friday, February 23, 2007

your website image - what it says about you?

Putting your business online as a web site invites many considerations, the least of which is the whole story

Monday, February 19, 2007

just a wee FYI (and appology)

For the past several days know, we've been experiencing technical difficulties!
(WOW - that's an understatement!)

Since our blog has a bit of a foundation now, we've begun tweaking to find the best style & fit for both our business and you our valued reader ... unfortunately the stars were in the wrong moons (or however that goes) and everytime we previewed a new template, or tested custome HTML it posted on us, and would not accept updates.

*Keeping as many parts of our physical selves crossed as we possibly can now* It seems that things have settled down and our site is actually appearing as per our chosen HTML.

And our appologies because our technical headaches last week drastically reduced our available time for producing content.

Today is Monday *does a little dance* and we're off to a great start! Hope you all are too.

Sunday, February 18, 2007

CRM - The Human Factor: ITtoolbox Blogs

Although I am a proponent of CRM software and database management, I have never, nor will I run acrossa software solution that provides Complete CRM. On a note of credibility, my company, Wright Solutions is partnered with a few CRM software providers whom will not be referenced anywhere in this post, or this series. I want you to understand the depth of my committment to the fundamentals of human CRM.

Companies in the market for CRM solutions actually are in need of better managing relationships with their customers, and most are looking at CRM applications as the answer. I am not about to suggest that any of the well designed and reliable IT solutions are not a significant piece of the puzzle. I will say that alone, they are not 'the answer'. Three significant misconceptions continue to impede the successful implementation of CRM systems or upgrades. The first myth is that CRM is a software solution, secondly that CRM is a tactic and lastly that satisfied customers are loyal customers. The truth is that CRM is a people driven - not a software solution, CRM is a strategy not a tactic, and satisfied customers are not necessarily loyal.

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Thursday, February 15, 2007

Brilliant! live a longer & happier life ...

... such simplicity ... the power to have the happiest life ... and the longest one ... is literally in your own Hands! Read this and subscribe to The Poetry Blog today ... you won't regret it!

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Thursday, February 1, 2007

Are you ready to cash in on-line?

Let's review some basic web tools like Yahoo's Shopping Carts
Advantage Merchant Accounts.

To be completely honest I can't imagine any business today, regardless of industry, driving their success into the future without on-line purchase or payment options. Can you?

It is a no-brainer that every successful business these days has an web presence. But you need to ask yourself what is your website doing for you? For most small business owners the expense of having a website designed and hosted is/was a significant business investment. What return are you expecting on that investment?

Presuming that you have a site up and running, and that you have optimized it for peak traffic, let's get down to the business of having it generate money for you. You wouldn't spend a thousand dollars on a fancy new store sign if you didn't believe it was going to drive more paying customers into your store. Neither should you have a fancy website sitting out there in cyberspace not generating revenue.

Step 1. Decide what to 'sell' on-line

  • If you produce or stock products, decide which items will generate the most interest to on-line buyers. while gaining some success has shown that there aren't enough buyers willing to pay a premium for e-shopping for groceries, so forget the milk and bread.
  • Get creative in your thinking Ladies and Gentlemen. If Produce and Groceries is what you sell find something related to sell online. How about pre-ordering party platters? How about recipe books. How about hosting a cooking class and taking online registrations? There is Always something to sell online that relates to your business!
Step 2. Prepare your business for stocking/producing & delivering online orders.
  • Don't go a step further without having a well laid out plan for how, when and where you will fill and deliver all of these new orders.
  • I have personally seen too many eager business owners put up their webStore only to dissapoint customers with delayed delivery. Know how long it takes to produce or receive additional stock and be prepared to make honest delivery promises to your customers.
  • Once you put products or services on the internet for sale they will be available to the world. Decide now who you can reasonably sell to, and plan on stating that clearly in your 'Store'. It is one this to accept orders from around the world if you are selling an e-book on Cold Calling, but another altogether if you are offering Delicious Deli Platters.
  • If you will be physically delivering products to consumers then you will need to choose a service provider. In Toronto the top three are: Purolator, UPS, and Fed-Ex, but you will need to do your own investigating to find out which carrier best suits your business needs.
  • Also consider giving your customer the option of good old fashioned 'Mail', if it is at all viable for your product.
  • Consider how additional volume will affect your daily operations. Is it possible that a 20% increase in sales would require more labour? Could you have on-call staff? Be Prepared!
Step 3. Build your online Store
  • If you had your website designed by a professional you likely have an existing service contract with them so it will be a simple matter for them to put your store together. Be sure to negotiate your best price by offering a clear link to their own business site.
  • If you self-designed and built your site check to see if the software you used has a shopping cart plug-in, many do at no additional cost. Your hosting provider usually has links to tutorials on all elements of their web builder tools. So sit yourself down and Learn! And be sure to take advantage of the support offered, go ahead click that 'Ask Us' link and fire off an email with your 'stupid' question.
  • However you go about it, there is absolutely no point in setting up your Advantage Merchant Account until you have your products being assembled.
Step 4. Preparing to get Paid
  • While your web designer/developer is preparing your product or service shopping cart you can set up a merchant account.
  • Do your own investigating, try Advantage Merchant Accounts or Merchant Accounts or Canadian Merchant Accounts ... just Google it my friend, the possibilities are endless!
  • Decide what factors are most important to you, your business and your customers, check for BBB status, check references and take the best deal that suits your needs.
Step 5. Tie together your merchant account & Shopping Cart
  • More work for the web designer/developer, this should be smooth sailing.
  • Your store is now open and ready for taking orders
  • Having prepared and planned ahead, you're ready to take & fill those orders
We'll talk more about driving business to that store ... stay tuned folks - so much to discuss.

Here's to a very successful week!

Monday, January 29, 2007

Only for forward thinking businesses owners ...

What is it that you really want for your business today? What keeps failing to materialize: increased sales, more customers coming through your door, higher gross profits, or more leads?

Wright Solutions knows how to drill down through those wants and needs, compare them to an assessment of your current processes and activities and identify in simple terms your business’s next steps to reaching your goals. We take that knowledge coupled with an understanding of your team and of your unique selling proposition to create a map of both strategy and process. Then we help you follow through, measure your progress and watch as you reap the rewards and successes you deserve.

Is there one simple formula for success? The answer is both yes and no! Choosing strategies and creating processes for your business is as unique as you yourself are. Once identified, defined and mapped however, the key, the formula for success is universal in its implementation. Although it will take dedication, effort and a willingness to embrace change, its rewards will astound you. Best of all, you will have completed the cycle and will be able to repeat it wherever and whenever you like to improve or grow any area of your business.

Wright Solutions is a small and new company, that’s true, and we know better than most how valuable your business is. Working with us you’ll experience the additional benefits of on-call availability, personalized service and solutions, and significant cost savings over consultants and marketing firms whose overhead costs demand higher hourly fees.

It seems we would all like to make more money or generate more sales. Strangely enough, not all businesses are ready to put their thoughts into action, or don’t feel capable of making needed changes, or are too busy managing their business to be as eager and persistent in their follow–through as is required to initiate and manage growth. Is your business ready?

Take the opportunity now to speak with us. An informal, initial consultation gives us the means to get to know you and your business. It will allow us to determine if we can meet your needs and make good on our guaranteed return on investment. We’ll keep it as short, sweet and painless as fits your busy schedule, just some basic questions to help us understand your needs. And for meeting with us we’ll send you a free preliminary report based on our meeting that is guaranteed to give you some unique insight into the messages beneath your communications, branding and environment.
Please email me directly at today.